Mission Bay Conference Center 1675 Owens
Street San Francisco, CA 94158 (map)

Objectives and Key Results (OKRs) are a worldwide phenomenon, helping to drive the success of organizations like Google, Zynga, Oracle, Twitter, and many more. They are particularly suited to driving the alignment necessary for a high-performing cross-functional product team. But if not handled correctly, OKRs can quickly lead to silos, unethical behavior, and demotivation.

How do the best-performing product cultures use OKRs? Topics we will cover:

  • How to define effective OKRs

  • How to set annual OKRs and break them down quarterly

  • How to determine the right level of ambition for your organization

  • How OKRs drive your product roadmap

  • How to map OKRs to people and teams

  • How to make OKRs visible across your organization

  • How to turn OKRs into action plans

  • How to monitor and report on OKRs

  • How to adjust OKRs when thing don’t go as planned

  • How to get buy-in on OKRs from your stakeholders

We’ll also cover the most common what-if scenarios teams experience (or fear):

  • What if we can’t measure the most important things?

  • What if we miss our targets?

  • What if our outputs don’t generate the outcomes we wanted?

  • What if our direction changes mid-year?

  • What if we realize our objectives were wrong all along?

During this workshop, you’ll gain first-hand experience using OKRs throughout a simulated year-in-the-life of a product team, handling what goes wrong, adjusting course, and managing expectations. You’ll also get the chance to set OKRs for your team and get live feedback you can leverage when you get back to the office.