We help product teams succeed through skill building, coaching and organizational design.
Nano-letter: ONE THING on Product Culture Every Week
One insight I had, one great article I read, one amazing person I met, one question I need your help with, one product job that needs someone awesome. Sign up and I promise never to waste your time.
Services We Provide
We believe that best practices, tools, courses, and books keep evolving but a product culture is what makes for happier customers, more effective teams, sustainable business results, and a healthier community.
Advising - we advise companies on best practices in product development, product management, outcome-based planning, and organization design.
Coaching - we provide coaching for executives and teams to help them grow their careers and drive their businesses forward.
Online Roadmap Course - we lead an on-demand masterclass in product roadmapping that works
Workshops - we provide public and private workshops to help individuals and teams learn and practice critical skills such as roadmapping, OKRs, prioritization, and stakeholder management.
CPO Forum - we hold intimate, invitation-only gatherings for product leaders. Forum members meet quarterly for a full day with peers. They collaborate to address timely, member-specific issues by using the most relevant, proven growth frameworks and tools.
FOR CPOs
Going Beyond the "Now-Next-Later" Roadmap
Roadmaps are a powerful visual tool to communicate and align many audiences. Why are so many so boring? How to make them stand out? An open discussion for CPOs on this topic, May 2 @ 9am PT / 12pm ET / 5pm GMT / 6pm CET.
Coach Phil Hornby will introduce you to several new visual styles to deliver your message and keep the audience engrossed.
Register now for Going Beyond the "Now-Next-Later" Roadmap
PRODUCT CULTURE ACADEMY
Online Roadmap Course
In the 5 years since we wrote Product Roadmaps Relaunched, our outcomes approach to roadmaps has become the acknowledged best practice.
I’ve distilled everything we’ve learned from teaching thousands of people how to do roadmaps right into an online masterclass. It has updated and expanded content, exercises, templates, and help when you need it. Self-paced, with a live component.
EARLY READER CLUB: ALIGNED
My Next Book
There are many books on the hard skills of product management, but not much on the soft skill of stakeholder management. In my experience, driving alignment is the most critical tool for the success of your product — and your career.
Melissa Appel and I are writing the missing manual. Aligned: Stakeholder Management for Product Leaders will be published by O'Reilly next year.
Want to help us write the best book possible? Join our Early Readers Club, get early access to everything, with talks and learning opportunities through Slack and Zoom.
Need Help with your Product Culture?
Contact us for a free consultation.
THE BOOK IS HERE
Product Roadmaps Relaunched
How to Set Direction while Embracing Uncertainty
A good product roadmap is one of the most important documents an organization can develop, publish, and continuously update. Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests.
Steve Blank said about the book, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.”